One of the most tested and successful methods for increasing sales is personalization. Businesses look for content that not only increases sales but also gives a competitive edge in the industry. By adding personalization to your website, you provide tailored products for each visitor, and this can improve conversions by an astounding 30% or more.
Increasing the number of conversions requires excellent content. Therefore, you need to develop content that prompts interaction with the audience. Interactive content is content that compels your audience to engage. An example of interactive content is Nexweave’s interactive personalized quiz experiences.
In contrast to static content like blog posts, videos, and podcasts, nexweave’s interactive experiences require the user to take action to move ahead. This active participation on the user’s part results in a more engaging and personalized experience. Recent studies have shown that 81% of marketers acknowledge that interactive content grabs attention, and enhances retention of brand messaging.
Nexweave’s interactive quiz experiences are a great inexpensive marketing tool and work best at the top and middle of the funnel content. They are the best at attracting and engaging visitors who are unfamiliar with your brand.
Here are a few examples of how Nexweave’s personalized interactive quiz experiences help your content marketing:
The personalized and interactive nature of quizzes makes it the right tool to generate higher leads since more than 57% of consumers are willing to share personal data in exchange for personalized offers or discounts.
You can also use interactive quizzes to segment your audience. In essence, based on the answer your audience chooses and the result of the quiz, you can segment them in your email, social media, digital media, and other chat apps to send across content that more closely aligns with their interests.
It is vital to create content that grabs your audience’s attention and compels them to take action to engage. This is effective to gain customer information willingly.
Interactive content that encourages audience participation attracts a lot of shares. Studies have shown that an average quiz is shared more than 1,900 times on the web. Engaging quizzes can often generate more traffic to your website.
Nexweave’s quizzes are not only interactive; they are conversational as well. Here is why it is a great personalized experience:
Piping allows you to include answers that were chosen in the previous questions dynamically.
By using the responses users gave, your quiz will be better at engagement. In contrast to generic questions, each question is now adapted based on the respondent’s former answers.
When you implement skip logic, your user can reach to a precise question while skipping those that would not be relevant to them, depending on the answer they gave to the quiz score or contact data.
With this feature, you can give a score for each answer a respondent chooses so that an overall score can be calculated at the end of the quiz.
Linked to that score could be a personalized outcome. In essence, it will give the respondents a rating or show the criteria that you have specified.
These reports differ based on the respondent’s choices and feel more valuable due to their personalized nature. More elaborate content, tips, whitepapers, etc. can be shared this way. And are tailor-made for each separate respondent.
A challenge faced when creating personalized content is that up until now, it used to be too expensive for smaller companies. But with nexweave’s interactive, personalized experience, businesses can create genuinely interactive and personalized content for their audience.
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