Nexweave for Travel and Hospitality

Personalization strategies that provide personal, relevant touches can help build meaningful experiences and stronger relationships. Ultimately differentiating their offerings from competitors. Planning to invest in customer personalization to improve customer relationships, increase customer retention, and boost revenue. that allows for marketing specific services to each customer individually based on their preferences after the segmentation groundwork is completed.

What do the customers want?

Travelers want a stress free journey that is authentic and personalized. The key to higher customer engagement is personalization. According to a report by Sabre, 69 to 75 percent of people welcome travel experience personalization. Around 65 percent of travelers love to see detailed listings on travel suppliers including on-time arrival ratings, hotel room services, in-flight amenities, and facilities, etc.

 A report by Expedia states that travelers visit 4.4 separate websites and spend about 38 sessions before making a travel purchase. In many instances, it comes down to communication: letting them know whether they’ll make their connecting flight and if their luggage is there when they land. 

Implementing personalization

Personalization is not about data science, it is also about what you can suggest based on the data you already have. Personalized search engines are the best form to help customers with tailored suggestions according to their previous behavior. According to an eMarketer.com survey, across industries, 80 percent of personalization is delivered via emails. The service can be extended to SMS and social campaigns. Airlines must continue to provide customized offers to travelers by intelligently pricing, positioning, and promoting their products and services, so their proposals target individual customer needs. The younger generation and the Millenials are way ahead of their time, and they usually look up every flight and hotel and offers that come with it. So, for them, personalization holds a significant part of their research. Interactive videos will get them more interested and will raise awareness about the travel and hospitality industry. Increasing knowledge about the services provided by travel companies will make the audience more eager to follow through the email campaigns with personalization and interactive videos. 

Challenges faced

The travel companies have information about every passenger, which they have started to leverage only recently. In contrast, this information is beneficial to the companies since they can use it to personalize the travel for their clients. Personalization requires a deeper understanding of customers regarding their behavioral change over time, reasons for their journey, and their preferences when traveling. Personalization may be a challenge for those who are not tech-savvy and have a difficult time browsing the internet. 

All brands should recognize the importance of personalization and how it makes a difference to customer service. Personalization email campaigns help travelers plan their trips with ease and make it a personal experience for the client. 

Using video personalization with every customer is very difficult, especially if they are first time customers since there is no previous data from it. As multiple surveys suggest, more than half of web users are very likely to share their data in exchange for improved value propositions. So it is essential to have clear communication.

Future of video personalization

Personalization can help with the buying process and planning of the trip, which will only make the clients feel welcomed. With personalized email/video campaigns, the client can be informed about any event way before time. Personalized marketing will help with the tailored booking done for trips. The marketing campaign can be done with data from previous trips or clients. Most customers expect tailored experiences; 90% of consumers expect organizations to understand their interests and anticipate their needs. Most travel brands want to invest in personalization since it improves their customer relations and boosts revenue.

Airlines must continue their journey to provide customized offers to travelers by promoting their products and services, which target individual customer needs. Due to the technology and knowledge available in the industry, it is possible to offer personalization to each client.

Travelers entrust travel companies with their trips that they have been looking forward to for an extended period. Leisure or business trips are both significant for the customer since they can make or break their journey. Traveling today has evolved from just going to being a trip taken by families to see the country. Smallest of mishaps can make the trip a bad one. 

Everything is converging in hospitality. Hoteliers are now offering access to nearly every piece of the customer journey. The objective is to deliver a perfect travel experience for each customer along every touchpoint on an individualized basis. Personalization can assist a customer find the trip that is right for them, make a reservation with ease, prepare for a journey, and enjoy a hassle-free journey.

Airline 

The airline industry possesses a significant amount of information about each traveler. It is crucial to make sense of that data, merge it all, and create memorable journeys that reflect how and why travelers travel.

Personalization involves a deeper understanding of customers – the change in their behavior over a period of time, why they travel, and their travel preferences – business, pleasure, and when with family.

Segmentation also helps in determining how best to communicate with each client group, when, and how frequently. All of this requires very sophisticated technology and processes that the airlines are just starting to establish. 

Hotel

It is essential to personalize the service for guests. One way to do it is by improving the hotel’s profiles to match their needs. That means letting them adjust their accounts to their liking, adding and deleting pictures and information, or including additional benefits for the guests. Online booking platforms are the hotels’ advertising tools, as well as one of their sales channels. That’s why hoteliers must match their profiles to their general strategies. 

Tourism

The tourism industry is the most lucrative market, with multiple opportunities to gather consumer data for every stage of personalization, both digitally and physically. The main goal is to find the needs of the customer way before the trip is finalized. 

How Nexweave helps

NexWeave helps brands tailor every stage of the buying process and the journey itself to make the user feel accommodated and welcomed. NexWeave makes customers feel a valued member of the brand’s community by a follow-up to collect feedback, prompt customers of the highlights of their experience, and checking in with personalized offers. A winning personalization strategy is one that offers more value and memorable experiences to your customers.


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