Nexweave for Ecommerce

What is personalization in E-commerce?

E-commerce Personalization is the practice of building personal interactions and experiences on e-commerce sites by displaying media, content, or product recommendations based on the user’s browsing behavior, purchase history data, demographics, and psychographics.

Website personalization

Website personalization modifies a site based on who is viewing it. Common tactics include active content, messages, visuals, and offers for each buyer.

The three most common KPI’s for website personalization are:

  • Average Session Duration, which defines if your prospects are spending more time on your site.
  • Increased Product Engagement help understand if your prospects are viewing more product pages and adding more products to their cart.
  • Increased Orders displays if you are converting more prospects to real customers.

Offers

Offers are the most critical aspect of a site to personalize. One can customize the product itself, displaying the price, exact time limits, or change the supporting copy and visuals supporting the offer.

Inline Content

Personalize the content presented to customers. You can change which featured products displayed, blog posts, downloadable assets, or hero images on any page.

Pop-Ups

Pop-Ups represent a “second net” or possibility to progress your prospects when they are about to leave. All kinds of pop-ups can be personalized, including cart abandonment, on-click, timed, on-scroll, and any other kind.

Information Bars

Information Bars and other call-out offers are an effective way to maximize the value of each site visitor. 

Product Recommendations

Like web personalization, product recommendations form a crucial part of e-commerce. 

Best Seller Products

One of the original product recommendations remains the most effective. People trust recommendations. Best Seller recommendations are a great option when you do not know a lot about your potential customers. It gives you the best chance of advising something that fits their unique needs.

Personalized “best seller” recommendation widgets are twice as active as those that are not personalized.

Cross-Selling

By offering complementary products, you can increase the average order value. It educates the customer on how to make their current selection better in some way.

Social Notifications

There are several powerful ways to use social notifications to increase sales.

  • Similar Actions- Give customers confidence in your store by letting them know how many others are taking the same action. 
  • Urgency – Help customers know which products would be sold out or how many customers currently have that product in their cart. 

Personalized Triggered E-mails

Email remains the essential communication channel, and personalizing your correspondence will multiply your results. 

​A “triggered email” is based on the user’s action. The most usual type of triggered email is cart abandonment. Such a mail is sent when a customer places an item in their cart but leaves without completing their purchase.

How Nexweave Helps

NexWeave uses a variety of data points to create the most authentic, highest converting experience for each visitor.

  • Demographic data includes gender, geo-location, age, and other demographic data remains a valuable segmentation tool. 
  • Customer Intent – Nexweave tracks a visitor’s site behavior and combines it with their previous browsing history with actual purchases to understand what types of products and categories they prefer.
  • Customized Variables – Nexweave empowers e-commerce stores to set rules to guide personalization manually. This helps personalization to flow with your merchandising goals. 

Nexweave covers the most significant challenges in E-commerce personalization, and the essential questions to ask potential partners to make sure they are competent to overcoming these challenges.


Share on:

Author

Nex User

Related Articles