Tracking Revenue Across Campaigns, Channels, Platforms

Revenue tracking is a custom goal event that tracks the monetary value of an event on your site. Marketers and developers need to understand and engage with their users. These insights from Source Analytics provides a deep dive into which features, campaigns, and channels are resulting in the most conversions. 

Brands are now able to see revenue information across campaigns, channels, and platforms. You can see the daily or weekly email blast as a form of revenue tracking. Marketers use a dozen different tools to track program performance and activity levels of the user but still achieve a superficial understanding of how marketing initiatives connect with business goals.

It is expected that in 2020, marketing companies would spend an increased 4.6 to 22 percent of the total marketing budget on data analytics. Marketing dashboards collect data from multiple sources in real-time and display them in a single location. They provide information on how the campaigns are performing, so marketing specialists and executives know where they are lacking. Marketing dashboards are handy to use and understand the revenue, conversion rates. 

Advertisers have expanded the scope of conversion valuation to include many contribution points, including online and offline sales, latent transactions, customer loyalty, and lifetime value.

Marketers usually measure the performance of campaigns and channels. For each channel, it differs from the marketer. Creating a sophisticated attribution model that allocates each sale among the various marketing channels is one way to go about it. 

Email Marketing 

Email marketing has different channels like list size – where the total unique emails sent is equivalent to overall impressions. Comparing this data monthly would indicate if your prospects are increasing or declining. Open rate is another method where the number of opened emails divided by the quantity delivered. Sales volume is the most critical metric for all channels. 

Advertising 

When it comes to advertising, it is crucial to work around questions like: 

  • How much was spend on advertising, such as AdWords and Facebook ads?
  • How many viewers have visited your website from clicking your ads? 
  • How many sales transactions have you generated, and what was the average amount?

Social Media

 Keeping a track of followers on each social channel gives you an idea if you are becoming more or less popular. The likes and shares are an indicator of how engaged your users are. It is vital to understand how many sales transactions from social media did you generate, and what was the average amount.

Organic Traffic 

This is tracked by keeping in mind the number of people who have visited the site directly (not inclusive of those that were directed from social media, email, and advertising) provides a metric for engine optimization. The time that a viewer spends on the site or number of pages viewed can be a helpful metric to monitor engagement.

In Conclusion

With all the data available, you can calculate the overall on the investments. No matter how you track sales, you probably don’t have a deep understanding of your company’s revenue trends unless you’re pulling all that sales data out of its back-office hiding places and into an easy-to-read dashboard. 


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Author

Sharan Phillora

Sharan Phillora is a Customer Success Specialist at Nexweave, based in Mumbai, India.

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