As social media channels like YouTube, Instagram, and LinkedIn shape the way we consume video content, Saas or Software-as-a-Service companies also need to take stock of their video content strategies.  Marketers find video content to be more effective for B2B than written content. In fact, studies have found that 59% of senior executives said they’d […]

If you are headed towards digital marketing, understanding video’s power as a marketing tool is quite imperative. Read on to know more!

Linear videos have always been dominating the market for a long time, indeed. However, with the advent of technology, it is easier to offer an interactive experience by allowing them to define the path.

The market today is flooded with options that promise to solve a customer’s problems or fulfill a need. In an effort to push products and services, customer experience often takes the back seat.

If you are focussing most of your efforts on ‘selling,’ then there is quite a possibility that you might lose out on customers. So here are the many ways that will help you keep shoppers engaged on your app.

When e-commerce personalization is done right, it eliminates the challenges that customers face when making online purchases and thereby improve their shopping experience. In the words of the widely used marketing mantra, it sends across personalized video experiences of the right product to the right person (the one it has been personalized for) at the […]

Let’s say that you visit your favorite retail store, and they already know what you like the most, your preferences, what suits you best and what you have been looking for, for a long time. Simply, put your needs are known well enough to make your purchase experience more comfortable. This is usually called an […]

There are some do’s and don’ts when it comes to encouraging customers to buy items from your business. This is where e-commerce personalization comes in. The conversion rate is defined as the percentage of visitors that land on your website who complete the desired action in a set period.  Ecommerce personalization means giving customers a […]

Revenue tracking is a custom goal event that tracks the monetary value of an event on your site. Marketers and developers need to understand and engage with their users. These insights from Source Analytics provides a deep dive into which features, campaigns, and channels are resulting in the most conversions.  Brands are now able to […]

The quality of your content has a significant impact on the buying decision of your audience. Your target audience is highly likely to make a purchase initially, based on the quality and the level of personalization and secondly on how good the product is. Research has shown that around 88% of marketers understand that their […]

Personalization, in simple terms, is people-based marketing. It helps you utilize new and fresh customer data to create experiences across desktop and mobile and staying ahead of your competitors.  However, research has shown that there some challenges that are roadblocks to implementing client personalization:  85% of marketers feel that their market segment is too broad […]

A crucial element to hosting events is to assure your attendees a smooth and happy experience until the end. Creating such experiences leaves a lasting impact on your audience. One of the most effective ways of giving your attendees such experiences is through adding elements of personalized videos. Personalized videos, in essence, offers specially tailored […]

Nexweave’s personalized experiences let you cater to your audiences as per their needs and preferences. In essence, you market the right product and experience to the right person at the right time. Nexweave helps you have a meaningful interaction with your audiences and nudges them to convert. Customers demand personalization. Studies have shown that people […]

Lately, it has been found that customers demand and expect personalized experiences, both online and offline. To solve this demand, marketers have moved towards 1:1 experiences. These experiences meet and exceed customer expectations, setting them apart from the competition. Recent studies show that 74% of marketers who targeted personalization say that it has increased engagement. […]

Personalized experiences are the future of the industry. Nexweave allows you to engage with your customers through interactive video experiences keeping their interests in mind. It tailors preferences for individual users depending on their preference from data collection, analysis, and automation.

In contrast to static content like blog posts, videos, and podcasts, nexweave’s interactive experiences require the user to take action to move ahead. This active participation on the user’s part results in a more engaging and personalized experience. Recent studies have shown that 81% of marketers acknowledge that interactive content grabs attention, and enhances retention of brand messaging.

Personalization is a powerful tool when used the right way. It is a strategy of its own that can integrate with different types of marketing channels that you use like email, social media, blog posts, etc. to generate higher leads. The process involves the collection of data related to your customers and crafting them into […]

A good marketing campaign can enhance the reputation of your brand and increase your customer base. On the other hand, one bad marketing blunder can drain years of hard work. These days video content is gaining more and more traction. This is because they are engaging, and there are a lot of goals you can […]

Personalization strategies that provide personal, relevant touches can help build meaningful experiences and stronger relationships. Ultimately differentiating their offerings from competitors. Planning to invest in customer personalization to improve customer relationships, increase customer retention, and boost revenue. that allows for marketing specific services to each customer individually based on their preferences after the segmentation groundwork […]

What is personalization in E-commerce? E-commerce Personalization is the practice of building personal interactions and experiences on e-commerce sites by displaying media, content, or product recommendations based on the user’s browsing behavior, purchase history data, demographics, and psychographics. Website personalization Website personalization modifies a site based on who is viewing it. Common tactics include active […]

What is Video personalization? ‘Personalization’ is all the hype and the need of the hour. It delivers the right content in terms of products, services, and communications; to the right person at the right time. Personalization is a differentiating factor. As companies digitize and automate their customer communications, it leads to personalizing that content, which […]

A call to action (CTA) is an action designed to provoke an immediate response from users, usually as “call now,” “find out more” or “visit a store today.” CTA is used widely in advertising and selling. It relates to any device designed to prompt an immediate response or encourage a quick sale. In essence, it […]

A user journey map represents the user flow through your site, starting with primary contact or discovery, and continuing the process of engagement into long term commitment and support.  It identifies critical interactions and describes in detail the customer’s goals, motivation, and feelings at each step. A crucial part of analyzing the user journey is […]